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Email Flow · For Your Review

Kinotek
Welcome Flow

Five emails over seven days, written to do one job. Get a new client from "I signed up" to "I'm booked."
Trifecta Sports Therapy·July 2026·5 Emails·Prepared by Easton Digital
Section 01

The flow at a glance

Somebody opts in on the /welcome page. From that moment they get five emails over seven days, and the sequence stops the second they book. Every email has the same goal. They just give a different reason to say yes.
Trigger
Opts in
The /welcome landing page or the on site popup
Goal
Book the assessment
One goal. Five reasons.
Exit
The moment they book
Any appointment ends the flow
Sender
Sam at Trifecta
sam@trifectasportstherapy.com, routed to the front desk inbox
Timing
Rules of the flow
SettingWhat it does
Send windowMid morning or early afternoon on weekdays. A personal email that lands at 6:00am on the dot reads as a robot.
ExitBooking any appointment removes them immediately. Nobody gets a "why haven't you booked" email after they booked.
SuppressExisting clients. Anyone already in the Abandoned Booking flow, since that one takes precedence.
Reply handlingReplies are a booking path here, not noise. Someone answers them like a human, same day.
TestingAlternate subject lines are listed beside every email below.
Section 02

Why these look plain

You asked for emails that read like a note from a friend or a coworker, not a business emailing you. That is a format decision as much as a writing one. Friendly words inside a branded template still read as a business, because the container gives it away before anyone reads a word. So the container goes.
No template
Plain text, or HTML styled to look exactly like plain text. No header bar, no logo, no footer nav, no social icons.
No buttons, no images
The link sits bare on its own line, the way a person pastes a link. No images anywhere, not even a signature logo.
Signed with a first name
Just Sam. No title, no credentials block, no "Founder and CEO."
Short paragraphs
One or two sentences. Line breaks where a person would breathe. Left aligned, default font, no colored text.
Better inbox placement
Text only from a personal address is the best possible setup for landing in the primary inbox rather than the promotions tab.
People will reply
That is the point, and it is the real cost of this format. Expect replies and answer them same day. Several will book that way.
Who Sam is

These go out from sam@trifectasportstherapy.com, signed Sam, written as the person who does new client scheduling. Sam is a sending identity for the flow, not Cory's inbox and not a mailbox any one person lives in. The address routes to the front desk, and whoever answers replies signs as Sam.

Two rules make that work. The name never changes, because a sender who switches names reads worse than a generic one. And Sam only ever speaks with a scheduler's authority, about the calendar, the booking, and what happens in the room. Cory and Anna are referred to in the third person, and always as a pair. Nothing in this flow has Sam claiming to own the business or do the bodywork.

One legal footer, two lines, every email

Trifecta Sports Therapy · 8221 Goodwood Blvd, Suite B, Baton Rouge, LA 70806 · unsubscribe link. Required by law, and plain enough that it does not break the illusion.

Section 03

The emails

Everything on this page is editable. Click any subject line, preview text, or email body and type. Changes save automatically and we see them on our end, so you do not need to send anything back. Each email also has a notes box if you would rather leave a comment than rewrite the line yourself. Anything in double curly braces is a merge field that gets filled in automatically when the email sends.
Section 03b

Your edits

Everything you have changed, in one place. This updates as you type, and it is what we work from when we build the flow.
Section 04

What we need from you

Eight items stand between this copy and a live flow. The first two in red are the hard blockers. The rest are confirmations and setup.
  1. The real booking linkEverything currently points at a placeholder. We need the same WellnessLiving link the landing page texts people, ideally prefilled to the $150 new client service.
  2. The breakdown behind the $405Email 3 says the $295 assessment plus the session, the recovery day pass, and the six week rescan add up to $405. The $295 and the $405 are both your published numbers, but the split between them does not reconcile against the menu prices we have. Either give us the real breakdown or we soften that line to "add everything else and it's $405 of stuff." This is the only item that would put a wrong number in front of a customer.
  3. The physician detail in email 4The landing page references an occupational therapist, a sports medicine doctor, and a rheumatologist. Confirm you're comfortable naming those specialties in an email, and with the line about co treating the same patient.
  4. The owner reference in email 2"That's the thing Cory and Anna built this place to fix" characterizes both owners' motivation secondhand. It's the right instinct for a scheduler to credit them, but they should agree it's a fair way to put it.
  5. The reply promise in email 5"Reply with a rough month and I'll hold the new client rate" is a real commitment somebody has to honor. If nobody is watching that inbox, we cut it.
  6. Set up and warm sam@The address needs creating, routing to the front desk inbox, and warming before it carries real volume. A brand new address has zero sending reputation. Text only from a personal address is the best possible inbox placement setup, but only on a domain that has earned it.
  7. Sign off on the persona, and staff itSam is a sending identity rather than a real hire, so three things have to be true. A real person owns that inbox and answers as Sam the same day. The name is fixed for good. And nobody on the phone contradicts it. If you would rather not run a persona, we can send as Cory from an alias he does not work out of instead, and the only change is the name.
  8. Reply capacityThis format generates real replies. That is the point, and it is the main operational cost. Confirm someone can answer them like a human, same day.
One thing worth deciding before we build

These emails were written against the live /welcome page as of July 23: $150, Kinotek assessment plus a 60 minute session, $405 stated value. That differs from the offer in our earlier strategy work, which had a $99 assessment only version at a $330 value, with the price crediting forward toward a membership.

Confirm the live page is the current offer of record. The credit forward mechanic is confirmed alive and is now written into email 3, spread across the first three months. That makes the gap sharper, not smaller: the single best reason to book is in our email and nowhere on your landing page. It should be on the page too.

Two open questions on the membership credit
  1. Is the split even? Email 3 says "about $50 off each of your first three bills." That holds if the $150 splits evenly. If it is front loaded, send the real numbers and we swap in: "It's spread across your first three months, so those first three bills are all smaller."
  2. What if they cancel in month two? Do they forfeit the rest of the credit. Sam will be asked this in a reply inside the first month, so the front desk needs one consistent answer ready. Same for which membership tiers qualify.
Section 05

How we'll judge it

Opens are not the scoreboard here, and with Apple inflating open rates they are barely a signal at all. This flow has one job and one number that matters.
Primary · Booking rate per entrant
Of everyone who enters the flow, what share books an assessment. That is the whole point of the sequence.
Second · Reply rate
Worth tracking on its own, because in this format a reply is a booking path. Text only from a personal address usually pulls far more replies than a templated send.
Diagnostic · Click rate per email
Tells us which reason to book is actually landing. The weakest one is the first thing we swap out, using the alternate subject lines.
Guardrails
WatchWhy
Unsubscribe rateFive emails in seven days is a real cadence. If unsubscribes spike we stretch the timing rather than cut an email.
Spam complaint rateThe one number that can damage the sending domain. Any movement here pauses the flow.
Exit accuracySpot check that people who book actually stop receiving these. Nothing burns trust faster.
What comes after this
FlowStatus
SMS layerJourney map pairs a text with email 1 and the last email. Not built. Worth doing.
Abandoned BookingNot built. Note it takes precedence over this flow, so the suppression logic has to exist before either goes live.
Post AssessmentNot built. Triggers the moment they book and exit this one.
Win BackNot built. Lowest priority, biggest audience.
Easton Digital · Trifecta Sports Therapy · Kinotek Welcome Flow · July 2026